Ch. 1
". . .we must point a critical lens back at the media. Our job is to describe, analyze, and interpret the stories that we hear, watch and read daily to arrive at our own judgements about media's performance."- Media and Culture, p. 4
1) Why do social theorists and media scholars believe it is important to study the media? Do you believe it is important for you, as an individual, to study the media? Why or why not? Give specific examples.
